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Purple Cow: Transform Your Business by Being Remarkable
By
Seth Godin
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Bibliographic Detail
Publisher
Gildan Audio
Publication date
September 27, 2011
Binding
CD/Spoken Word
Edition
Unabridged
Book category
Adult Non-Fiction
ISBN-13
9781596597587
ISBN-10
1596597585
Dimensions
1 by 5.75 by 5.25 in.
Weight
0.28 lbs.
Original list price
$19.98
Other format details
audio
Amazon.com says people who bought this book also bought:
This Is Marketing: You Can't Be Seen Until You Learn to See | Purple Cow: Transform Your Business by Being Remarkable | The Dip | Tribes | Linchpin | All Marketers Are Liars | Permission Marketing
This Is Marketing: You Can't Be Seen Until You Learn to See | Purple Cow: Transform Your Business by Being Remarkable | The Dip | Tribes | Linchpin | All Marketers Are Liars | Permission Marketing
Summaries and Reviews
Amazon.com description: Product Description: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha
Editions
Hardcover
With Seth Godin |
New edition from Portfolio (November 12, 2009)
9781591843177 | details & prices | 210 pages | 5.00 × 7.25 × 1.00 in. | 0.60 lbs | List price $23.95
from Portfolio (May 1, 2003)
9781591840213 | details & prices | 145 pages | 5.50 × 7.75 × 0.75 in. | 0.55 lbs | List price $20.95
About: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
About: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
Paperback
With Seth Godin |
from Portfolio (April 30, 2013)
9781591845584 | details & prices | 224 pages | List price $15.00
CD/Spoken Word
The price comparison is for this edition
With Seth Godin |
Unabridged edition from Gildan Audio (September 27, 2011)
9781596597587 | details & prices | 5.75 × 5.25 × 1.00 in. | 0.28 lbs | List price $19.98
About: You're either a Purple Cow or you're not.
About: You're either a Purple Cow or you're not.
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