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Primer of Public Relations Research
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Bibliographic Detail
Publisher Guilford Pubn
Publication date July 13, 2010
Pages 367
Binding Hardcover
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781593855956
ISBN-10 1593855958
Dimensions 0.75 by 6 by 9 in.
Weight 1.38 lbs.
Original list price $60.00
Summaries and Reviews
Amazon.com description: Product Description:

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.



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