The Brand Gap | Logo | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world | Creating a Brand Identity | How to Think Like a Great Graphic Designer | Brand Thinking and Other Noble Pursuits | Logo Design Love | Designing Brand Identity | The Essential Principles Of Graphic Design
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.