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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
By Debbie Millman (editor)
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Bibliographic Detail
Publisher Rockport Pub
Publication date February 1, 2012
Pages 312
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781592537266
ISBN-10 159253726X
Dimensions 0.75 by 9.25 by 9.25 in.
Weight 2.35 lbs.
Original list price $45.00
Summaries and Reviews description: Product Description:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Book cover for 9781592537266
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from Rockport Pub (February 1, 2012)
9781592537266 | details & prices | 312 pages | 9.25 × 9.25 × 0.75 in. | 2.35 lbs | List price $45.00
About: Brand Bible is a comprehensive resource on brand design fundamentals.

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