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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
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Bibliographic Detail
Publisher Portfolio
Publication date October 15, 2009
Pages 206
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591842958
ISBN-10 1591842956
Dimensions 1 by 6 by 8.75 in.
Weight 0.75 lbs.
Availability§ Out of Print
Original list price $22.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.

Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now.

After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion:

• Decide to believe
• Decide with clarity of purpose
• Decide to be real
• Decide to be there
• Decide to say “sorry”
Her examples and advice will help readers sustain growth and profit even in a tough economy.

Editions
Hardcover
Book cover for 9781591842958
 
The price comparison is for this edition
from Portfolio (October 15, 2009)
9781591842958 | details & prices | 206 pages | 6.00 × 8.75 × 1.00 in. | 0.75 lbs | List price $22.95
About: Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.
Paperback
Book cover for 9781591844419
 
With Tony Hsieh (other contributor) | Reprint edition from Portfolio (October 25, 2011)
9781591844419 | details & prices | 206 pages | 5.00 × 8.00 × 0.50 in. | 0.45 lbs | List price $15.00
About: "I highly recommend reading this book!

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