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Purple Cow: Transform Your Business by Being Remarkable
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Bibliographic Detail
Publisher Portfolio
Publication date May 1, 2003
Pages 145
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591840213
ISBN-10 159184021X
Dimensions 0.75 by 5.50 by 7.75 in.
Weight 0.55 lbs.
Availability§ Out of Print
Original list price $20.95
§As reported by publisher
Summaries and Reviews
Summary
Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy. (view table of contents)
Amazon.com description: Product Description: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Editions
Hardcover
Book cover for 9781591840213 Book cover for 9781591843177
 
With Seth Godin | New edition from Portfolio (November 12, 2009)
9781591843177 | details & prices | 210 pages | 5.00 × 7.25 × 1.00 in. | 0.60 lbs | List price $23.95
About: The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
The price comparison is for this edition
from Portfolio (May 1, 2003)
9781591840213 | details & prices | 145 pages | 5.50 × 7.75 × 0.75 in. | 0.55 lbs | List price $20.95
About: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
Paperback
With Seth Godin | from Portfolio (April 30, 2013)
9781591845584 | details & prices | 224 pages | List price $15.00
CD/Spoken Word
Book cover for 9781596597587
 
With Seth Godin | Unabridged edition from Gildan Audio (September 27, 2011)
9781596597587 | details & prices | 5.75 × 5.25 × 1.00 in. | 0.28 lbs | List price $19.98
About: You're either a Purple Cow or you're not.

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