Public Diplomacy: Foundations for Global Engagement in the Digital Age (Contemporary Political Communication) | The Clash of Civilizations and the Remaking of World Order | The Powers to Lead | Is the American Century Over? | The Tragedy of Great Power Politics | The Future of Power | Diplomacy
Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
About: Nye (a former Chair of the National Intelligence Council and Assistant Secretary of Defense in the Clinton administration) further develops his concept of soft power and uses it to critique the foreign policy of the Bush II administration.
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