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The Mechanical Bride: Folklore Of Industrial Man
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Bibliographic Detail
Publisher Gingko Pr Inc
Publication date June 30, 2008
Pages 154
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9781584232438
ISBN-10 1584232439
Dimensions 0.50 by 7.75 by 10.25 in.
Weight 1.76 lbs.
Original list price $19.95
Summaries and Reviews
Amazon.com description: Product Description: This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications.
The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.
We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.

Editions
Paperback
Book cover for 9780715641354 Book cover for 9781584232438
 
from Gardners Books (September 22, 2011); titled "Mechanical Bride: Folklore of Industrial Man"
9780715641354 | details & prices | 176 pages | 8.00 × 10.75 × 0.75 in. | 1.75 lbs | List price $28.60
This edition also contains Mechanical Bride: Folklore of Industrial Man
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The price comparison is for this edition
Reprint edition from Gingko Pr Inc (June 30, 2008)
9781584232438 | details & prices | 154 pages | 7.75 × 10.25 × 0.50 in. | 1.76 lbs | List price $19.95
About: This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications.

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