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Emotional Branding: The New Paradigm for Connecting Brands to People
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Bibliographic Detail
Publisher Allworth Pr
Publication date February 9, 2010
Pages 325
Binding Paperback
Edition Upd rev
Book category Adult Non-Fiction
ISBN-13 9781581156720
ISBN-10 1581156723
Dimensions 0.75 by 7.75 by 9 in.
Weight 1.08 lbs.
Original list price $19.95
Summaries and Reviews
Book cover for 9781581150780
from Allworth Pr (January 1, 2001)
9781581150780 | details & prices | 319 pages | 6.25 × 9.50 × 1.00 in. | 1.40 lbs | List price $24.95
About: Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.
Book cover for 9781581156720
The price comparison is for this edition
Upd rev edition from Allworth Pr (February 9, 2010)
9781581156720 | details & prices | 325 pages | 7.75 × 9.00 × 0.75 in. | 1.08 lbs | List price $19.95

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