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Bibliographic Detail
Publisher
Allworth Pr
Publication date
June 1, 2003
Pages
247
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781581152760
ISBN-10
1581152760
Dimensions
0.75 by 6.25 by 9 in.
Published in
Canada
Original list price
$19.95
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description:
Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.
Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clientsâ needs.
Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clientsâ needs.
Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Editions
Paperback
The price comparison is for this edition
from Allworth Pr (June 1, 2003)
9781581152760 | details & prices | 247 pages | 6.25 × 9.00 × 0.75 in. | 0.95 lbs | List price $19.95
About: Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.
About: Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.
Miscellaneous
from Allworth Pr (June 1, 2003); titled "Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work"
9781581153699 | details & prices | 247 pages | List price $19.95
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