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Advertising Law Guide: A Friendly Desktop Reference for Advertising Professionals
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Bibliographic Detail
Publisher Allworth Pr
Publication date October 1, 2000
Pages 261
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781581150704
ISBN-10 1581150709
Dimensions 0.75 by 6 by 9.25 in.
Weight 0.85 lbs.
Availability§ Out of Print
Original list price $19.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers. In concise but thorough text, the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided to help advertisers assess the legality of their designs. The inclusion of several legal forms is another plus to guide copywriters, graphic designers, photographers, illustrators, and other advertising pros involved in mounting and promoting campaigns.

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Paperback
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from Allworth Pr (October 1, 2000)
9781581150704 | details & prices | 261 pages | 6.00 × 9.25 × 0.75 in. | 0.85 lbs | List price $19.95
About: All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers.

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