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How Brands Become Icons: The Principles of Cultural Branding
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Bibliographic Detail
Publisher Harvard Business School Pr
Publication date September 1, 2004
Pages 263
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781578517749
ISBN-10 1578517745
Dimensions 1.25 by 6.50 by 9.50 in.
Weight 1.30 lbs.
Original list price $38.00
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Book cover for 9781578517749
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from Harvard Business School Pr (September 1, 2004)
9781578517749 | details & prices | 263 pages | 6.50 × 9.50 × 1.25 in. | 1.30 lbs | List price $38.00

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