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This volume provides an important foundation of data that catalogs market opportunities in addressing social needsâand the payoff to successful international development. It is the first publication in which the leading indicators of world economic, environmental, and social condition have been collected specifically for an international business audience. Using colorful graphic indicators, maps, and quotable facts, the book describes nineteen global trends that are shaping future marketsâin areas such as population, health, education, consumption, ecosystems, urban growth, communications, labor, democracy, and privatizationâand interprets each in economic and strategic terms.
In his introductory essay, Harvard Business School professor Michael Porter warns that both the corporate and social sectors will need to adopt new mindsets to deal with increasing global challenges and opportunities. He calls Tomorrowâs Markets an "invaluable tool" for understanding the relationship between corporate strategy and societal issues, and how both sides can profit from it.
About: Business leaders have historically viewed social concerns as having little relevance to competition.
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