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Smoked: Why Joe Camel Is Still Smiling
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Bibliographic Detail
Publisher Common Courage Pr
Publication date September 1, 1999
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781567511734
ISBN-10 1567511732
Dimensions 0.50 by 4.75 by 7.25 in.
Weight 0.40 lbs.
Availability§ Publisher Out of Stock
Original list price $29.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right? Wrong. In Smoked, journalist Mike Males takes you on a tour of the co-optation of a political movement.

From the 1960s to the late 1980s, anti-smoking campaigns were designed and run by health activists -- creating major declines in smoking by all age groups. But in the 1990s, political interests took up anti-smoking as a vote-winning crusade, replacing sound health, tax, and regulation strategies with a politically-driven agenda stressing popular sloganeering and calculatedly ineffective programming against "teenage smoking."

The failures of this approach (which neatly meshes with industry efforts to promote smoking as "adult, " thereby enticing teens to smoke) have prompted recent calls for a return to effective tax-and-regulate measures. Without them, argues Males, the vote-winning crusade is nothing more than smoke and mirrors.

Editions
Hardcover
Book cover for 9781567511734
 
The price comparison is for this edition
from Common Courage Pr (September 1, 1999)
9781567511734 | details & prices | 4.75 × 7.25 × 0.50 in. | 0.40 lbs | List price $29.95
About: If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right?
Paperback
Book cover for 9781567511727
 
from Common Courage Pr (September 1, 1999)
9781567511727 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.20 lbs | List price $10.00
About: If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right?

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