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Euromarketing: Effective Strategies for International Trade and Export
By
Erdener Kaynak and
Pervez N. Ghauri (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
May 1, 1994
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781560244271
ISBN-10
1560244275
Dimensions
1.25 by 9 by 6.25 in.
Weight
1.70 lbs.
Availability§
Out of Print
Original list price
$100.00
§As reported by publisher
Summaries and Reviews
Summary
Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing
Amazon.com description: Product Description: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere.The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on:
- Consumer Issues: Single Market and its Implications
- Export Behavior of European Firms
- Internationalization of European Firms
- Retailing Practices in European Countries
- Country Examples of European Distribution Channels
- Comparative Advertising Practices
- Internationalization of Scandinavian Firms
- Export Marketing Managerial ImplicationsThe restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.
Editions
Hardcover
The price comparison is for this edition
from Routledge (May 1, 1994)
9781560244271 | details & prices | 9.00 × 6.25 × 1.25 in. | 1.70 lbs | List price $100.00
About: Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing
About: Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing
Paperback
from Haworth Pr Inc (August 1, 1994)
9781560244288 | details & prices | List price $10.01
About: Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing
About: Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing
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