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By
Will Leach
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Bibliographic Detail
Publisher
Lioncrest Publishing
Publication date
October 9, 2018
Pages
256
Binding
Paperback
ISBN-13
9781544512402
ISBN-10
1544512406
Dimensions
0.64 by 5.50 by 8.50 in.
Weight
0.72 lbs.
Original list price
$17.99
Amazon.com says people who bought this book also bought:
One Million Followers: How I Built a Massive Social Following in 30 Days | This Is Marketing: You Can't Be Seen Until You Learn to See | The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime | The CEO's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does | The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd | The Choice Factory: 25 behavioural biases that influence what we buy | Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
One Million Followers: How I Built a Massive Social Following in 30 Days | This Is Marketing: You Can't Be Seen Until You Learn to See | The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime | The CEO's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does | The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd | The Choice Factory: 25 behavioural biases that influence what we buy | Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
Summaries and Reviews
Amazon.com description: Product Description: Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design.
In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and top line growth.
In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and top line growth.
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