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Bibliographic Detail
Publisher
Rowman & Littlefield Publishers
Publication date
August 2, 2018
Pages
248
Binding
Paperback
ISBN-13
9781538110799
ISBN-10
1538110792
Dimensions
0.63 by 7 by 9 in.
Weight
1.15 lbs.
Original list price
$35.00
Amazon.com says people who bought this book also bought:
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications | Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Consumer Behavior and Culture | Consumer Behavior | Social Media Campaigns | Socialnomics
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications | Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Consumer Behavior and Culture | Consumer Behavior | Social Media Campaigns | Socialnomics
Summaries and Reviews
Amazon.com description: Product Description: Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
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