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Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
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Jump down to see edition details for: Hardcover | Miscellaneous | CD/Spoken Word
Bibliographic Detail
Publisher Audible Studios on Brilliance audio
Publication date July 26, 2016
Binding CD/Spoken Word
Edition Mp3 una
Book category Adult Non-Fiction
ISBN-13 9781522698173
ISBN-10 1522698175
Original list price $9.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description:

Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.

  • Explores a movement in society where the majority of American consumers are embracing both value and values
  • Shows how post-crisis consumer expectations and behaviors will drive business decisions
  • Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer

Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.



Editions
Hardcover
Book cover for 9780470874431
 
With John Gerzema, Philip Kotler (other contributor) | from Jossey-Bass Inc Pub (October 12, 2010)
9780470874431 | details & prices | 256 pages | 6.25 × 9.50 × 1.25 in. | 0.48 lbs | List price $25.95
About: Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy.
Miscellaneous
With John Gerzema | from Jossey-Bass Inc Pub (December 30, 2010)
9780470902554 | details & prices | 256 pages | List price $25.95
With John Gerzema, Philip Kotler (other contributor) | from Jossey-Bass Inc Pub (December 30, 2010)
9780470902325 | details & prices | 256 pages | List price $25.95
CD/Spoken Word
Book cover for 9781522698173
 
The price comparison is for this edition
With Ray Chase (other contributor), John Gerzema | Mp3 una edition from Audible Studios on Brilliance audio (July 26, 2016)
9781522698173 | details & prices | List price $9.99
About: Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy.

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