Amazon.com description: Product Description: The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics include: Leveraging the second screen to drive synched and deeper brand engagement; Using social ratings analytics tools to find and target lean-forward audiences; Aligning brand messaging to content as it travels time-shifted across devices; Determining the best strategy to approach marketing via connected TVs; Employing addressable TV advertising to maximize content relevancy; and Testing and learning from the most cutting-edge emerging TV innovations.
The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
The accompanying reference guide is included as a PDF on this disc.