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Managing Public Relations and Brand Image Through Social Media
By Punita Duhan (editor)
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Bibliographic Detail
Publisher Business Science Reference
Publication date May 31, 2016
Pages 294
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781522503323
ISBN-10 1522503323
Dimensions 0 by 8.50 by 11 in.
Original list price $195.00
Summaries and Reviews description: Product Description:

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organizations actions. Participation in social media is mandatory for a brands success in this highly competitive online era.

Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organizations visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

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from Business Science Reference (May 31, 2016)
9781522503323 | details & prices | 294 pages | List price $195.00
About: Each consumer now has the power to be a journalist, reviewer, and whistle blower.

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