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By
James Webb Young and
William Bernbach (foreword by)
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Bibliographic Detail
Publisher
Createspace Independent Pub
Publication date
July 31, 2015
Pages
36
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781515307976
ISBN-10
1515307972
Dimensions
0.25 by 5.25 by 8.25 in.
Weight
0.15 lbs.
Availability§
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Original list price
$4.99
§As reported by publisher
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It's Not How Good You Are, It's How Good You Want to Be | Hey, Whipple, Squeeze This! | Damn Good Advice (for People With Talent!) | The Creativity Challenge | Ogilvy on Advertising
It's Not How Good You Are, It's How Good You Want to Be | Hey, Whipple, Squeeze This! | Damn Good Advice (for People With Talent!) | The Creativity Challenge | Ogilvy on Advertising
Summaries and Reviews
Editions
Paperback
The price comparison is for this edition
With William Bernbach (other contributor) |
from Createspace Independent Pub (July 31, 2015); titled "A technique for producing ideas: A Simple Five Step Formula for Producing Ideas"
9781515307976 | details & prices | 36 pages | 5.25 × 8.25 × 0.25 in. | 0.15 lbs | List price $4.99
from McGraw-Hill (February 1, 2003); titled "A Technique for Producing Ideas"
9780071410946 | details & prices | 4.75 × 6.75 × 0.25 in. | 0.15 lbs | List price $10.00
Reissue edition from Natl Textbook Co Trade (January 1, 1988)
9780844230009 | details & prices | 5.00 × 7.00 × 0.25 in. | 0.15 lbs | List price $5.95
About: Describes the nature of ideas, tells how to develop the mind, and suggests creating a sourcebook of ideas
About: Describes the nature of ideas, tells how to develop the mind, and suggests creating a sourcebook of ideas
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