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Awakening: The Music Industry In The Digital Age
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Bibliographic Detail
Publisher CreateSpace Independent Publishing Platform
Publication date May 3, 2015
Pages 332
Binding Paperback
ISBN-13 9781514143988
ISBN-10 1514143984
Dimensions 0.75 by 6 by 9 in.
Weight 1.26 lbs.
Original list price $14.99
Summaries and Reviews description: Product Description: Awakening is the definitive account of the music industry in the digital era. It tells the inside story of how the music business grappled with the emergence of an entirely new digital economy with exclusive interviews with the people who shaped today’s industry. Mulligan’s gripping narrative switches between the seismic market trends to the highly personal accounts of artists and digital pioneers. It recounts the events that both spelt the end of the old industry and that are the foundation for the radical new successor that is about to emerge. Awakening is written by the leading music industry analyst Mark Mulligan and includes interviews with 60 of the music industry’s most important figures, including million selling artists and more than 20 CEOs. Alongside this unprecedented executive access, Awakening uses exclusive data presented across 60 charts and figures to chart the music industry’s digital journey and to lay out a vision of the future for the industry and artists alike. For anyone interested in the music industry and the lessons it provides for all businesses in the digital era, this is the only book you will ever need.

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