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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
By Jeff Cummings (narrator) and Daryl Weber
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Jump down to see edition details for: Paperback | CD/Spoken Word
Bibliographic Detail
Publisher Brilliance Audio
Publication date June 28, 2016
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781511376464
ISBN-10 1511376465
Dimensions 0.75 by 5 by 5.50 in.
Original list price $19.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description:

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:

• The surprising unconscious side of brands.
• The biggest myths about consumer psychology.
• The real role of emotions in building brands.
• Practical tools to use neuroscience to inspire better marketing.

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.



Editions
Paperback
Book cover for 9781632650139
 
from Career Pr Inc (April 25, 2016)
9781632650139 | details & prices | 287 pages | 5.50 × 8.50 × 0.75 in. | 0.82 lbs | List price $16.99
About: For many marketing professionals, "science" is a four-letter word.
CD/Spoken Word
Book cover for 9781511376464 Book cover for 9781511376471
 
The price comparison is for this edition
With Jeff Cummings (other contributor) | Unabridged edition from Brilliance Audio (June 28, 2016)
9781511376464 | details & prices | 5.00 × 5.50 × 0.75 in. | List price $19.99
About: For many marketing professionals, "science" is a four-letter word.
With Jeff Cummings (other contributor) | Mp3 una edition from Brilliance Audio (June 28, 2016)
9781511376471 | details & prices | 5.25 × 6.75 × 0.50 in. | List price $14.99

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