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The Netflix Effect: Technology and Entertainment in the 21st Century
By Kevin McDonald (editor) and Daniel Smith-rowsey (editor)
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Bibliographic Detail
Publisher Bloomsbury USA Academic
Publication date August 11, 2016
Pages 240
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781501309441
ISBN-10 1501309447
Dimensions 0 by 6 by 9 in.
Original list price $120.00 says people who bought this book also bought:
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Summaries and Reviews description: Product Description:

Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.

This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

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With Kevin McDonald (other contributor) | from Bloomsbury USA Academic (August 11, 2016)
9781501309441 | details & prices | 240 pages | List price $120.00
About: Netflix is the definitive media company of the 21st century.

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