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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
By A. T. Chandler (narrator) and Adam Morgan
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Brilliance Audio
Publication date June 16, 2015
Binding CD/Spoken Word
Edition Mp3 una
Book category Adult Non-Fiction
ISBN-13 9781501263866
ISBN-10 1501263862
Dimensions 0.25 by 5 by 6.50 in.
Weight 0.16 lbs.
Original list price $14.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description:

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online, and offers supplementary downloadable information.



Editions
CD/Spoken Word
Book cover for 9781480589896 Book cover for 9781501263866
 
The price comparison is for this edition
With Adam Morgan | Mp3 una edition from Brilliance Audio (June 16, 2015)
9781501263866 | details & prices | 5.00 × 6.50 × 0.25 in. | 0.16 lbs | List price $14.99
About: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead.
With Adam Morgan | 2 mp3 una edition from Brilliance Audio (March 25, 2014)
9781480589896 | details & prices | 5.37 × 7.50 × 0.50 in. | 0.20 lbs | List price $14.99

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