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Competing Against Luck: The Story of Innovation and Customer Choice | Sprint | Zero to One | The Innovator's Solution | Tribes | Rich Dad's Cashflow Quadrant | How Will You Measure Your Life? | The Innovator's DNA | Hbr's 10 Must Reads on Managing People
Great companies can failânot because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovationsâ"disruptive technologies" that create the products and opportunities of the future.
Radical thinkingâ¦and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be comingâand how to respond for success.
About: Great companies can failânot because they do anything wrong, but because they do everything right.
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