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Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less
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Bibliographic Detail
Publisher Createspace Independent Pub
Publication date January 12, 2015
Pages 118
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781500958930
ISBN-10 150095893X
Dimensions 0.27 by 6 by 9 in.
Original list price $15.95
Summaries and Reviews description: Product Description:

You're up to 55% more likely to win business with an existing customer than with an outside prospect.

Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers).

From selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business.

Learn what the top account managers do:

  • Systematize repeat business.
  • Achieve flexibility and freedom by keeping a barrier between sales and customer or client service.
  • Build long-term partnerships by prioritizing experience over output.
  • Make life easier by leveraging new apps, tools, and high-tech shortcuts.
  • Maximize networking referrals.

Mastering Account Management will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind.

It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4-Hour Workweek.

Order Today and access a library of digital resources!

Book cover for 9781500958930
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from Createspace Independent Pub (January 12, 2015)
9781500958930 | details & prices | 118 pages | 6.00 × 9.00 × 0.27 in. | List price $15.95
About: You're up to 55% more likely to win business with an existing customer than with an outside prospect.

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