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Social Imc: Social Strategies With Bottom-line Roi
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Bibliographic Detail
Publisher Createspace Independent Pub
Publication date April 22, 2014
Pages 154
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781495203664
ISBN-10 1495203662
Dimensions 0.35 by 6 by 9 in.
Original list price $24.95
Summaries and Reviews
Amazon.com description: Product Description:

There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results.

Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach.

A veritable “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.



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Paperback
Book cover for 9781495203664
 
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from Createspace Independent Pub (April 22, 2014)
9781495203664 | details & prices | 154 pages | 6.00 × 9.00 × 0.35 in. | List price $24.95
About: There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them.

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