Amazon.com description: Product Description: Blockbuster Book Signings will tell you everything you need to know to make your signings a success. This insightful book includes: - Ideas for Alternative Venues - Effective Publicity Strategies - Optimal Dates and Seasons for Signings - A Check List of Items to Bring and Tasks to Complete . . .and more. Whether you're a new author or a seasoned one, self-published or traditionally-published, throw a book signing that makes readers leave wanting more--more books, more of you, and, more signings. Author David Farland set the Guiness record for largest single-author, single-book signing, and he knows firsthand that great signings don't happen on accident.