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B2B Technology Marketing (Academic)
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Bibliographic Detail
Publisher
Createspace Independent Pub
Publication date
October 11, 2013
Pages
206
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781492143031
ISBN-10
1492143030
Dimensions
0.52 by 6 by 9 in.
Original list price
$19.99
Amazon.com says people who bought this book also bought:
B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies
B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies
Summaries and Reviews
Amazon.com description: Product Description: Marketing technology products to business customers is a distinct discipline. It doesnât resemble consumer-facing tech marketing at all. Itâs not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: ⢠Lead generation ⢠Filling the sales pipeline ⢠Strategic messaging ⢠Supporting the sales team ⢠Communications and public relations ⢠Creating customer preference ⢠Product marketing
Editions
Paperback
The price comparison is for this edition
from Createspace Independent Pub (October 11, 2013)
9781492143031 | details & prices | 206 pages | 6.00 × 9.00 × 0.52 in. | List price $19.99
About: Marketing technology products to business customers is a distinct discipline.
About: Marketing technology products to business customers is a distinct discipline.
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