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Blockbusters
By Renee Raudman (narrator) and Anita Elberse
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Brilliance Audio
Publication date April 15, 2014
Binding CD/Spoken Word
Edition Mp3 una
Book category Adult Non-Fiction
ISBN-13 9781491518649
ISBN-10 1491518642
Dimensions 0.50 by 5.50 by 7 in.
Weight 0.15 lbs.
Original list price $9.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description:

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professors

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.



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CD/Spoken Word
Book cover for 9781491518649
 
The price comparison is for this edition
With Anita Elberse | Mp3 una edition from Brilliance Audio (April 15, 2014)
9781491518649 | details & prices | 5.50 × 7.00 × 0.50 in. | 0.15 lbs | List price $9.99
About: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros.

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