The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.
Readers will be amazed by McLuhanâs prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed âglobal villageâ that would emerge in the late-twentieth and twenty-first centuries â despite having been written when black-and-white television was ubiquitous.
This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhanâs birth and the fifty-year anniversary of the bookâs publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhanâs lasting effect on a variety of scholarly fields and popular culture.
A must-read for those who inhabit todayâs global village, The Gutenberg GalaxyÂ is an indispensable road map for our evolving communication landscape.
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