7 Lenses: Learning the Principles and Practices of Ethical Leadership | Corporate Communication | The Choice | Managing for the Future | Soul of a Citizen | Cases in Public Relations Management | Social Innovation, Inc. | Marketing Research | Negotiation Genius
Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organizationÃ¢ÂÂs needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.
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