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The Dorito Effect: The Surprising New Truth About Food and Flavor
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Bibliographic Detail
Publisher Simon & Schuster
Publication date March 15, 2016
Pages 259
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9781476724232
ISBN-10 1476724237
Dimensions 0.60 by 5.55 by 8.40 in.
Weight 0.50 lbs.
Original list price $16.00
Summaries and Reviews
Amazon.com description: Product Description: A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author).

We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat.

Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us.

With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

Editions
Hardcover
Book cover for 9781476724218
 
from Simon & Schuster (May 5, 2015)
9781476724218 | details & prices | 259 pages | 5.00 × 8.00 × 1.00 in. | 1.00 lbs | List price $27.00
About: A lively and important argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor.
Paperback
Book cover for 9780373614837 Book cover for 9781476724232
 
The price comparison is for this edition
Reprint edition from Simon & Schuster (March 15, 2016)
9781476724232 | details & prices | 259 pages | 5.55 × 8.40 × 0.60 in. | 0.50 lbs | List price $16.00
About: A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr.
With Don Pendleton | from Worldwide Library (March 1, 2002); titled "Sworn Enemies"
9780373614837 | details & prices | 3.25 × 6.50 × 0.75 in. | 0.35 lbs | List price $5.99
This edition also contains Sworn Enemies
About: On a mission of violence throughout the subcontinent, a group of terrorists, determined to wrest Kashmir free from Indian control, set their sights on Air Force One, and Mack Bolan, along with Stony Man warriors John Kissinger and Jack Grimaldi, must wage war on these madmen in order to save the world from utter destruction.
CD/Spoken Word
Book cover for 9781681412948 Book cover for 9781681412986
 
With Chris Patton (other contributor) | Mp3 una edition from Dreamscape Media Llc (May 5, 2015)
9781681412986 | details & prices | 5.75 × 5.25 × 0.50 in. | 0.15 lbs | List price $29.99
About: In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong.
With Chris Patton (other contributor) | Unabridged edition from Dreamscape Media Llc (May 5, 2015)
9781681412948 | details & prices | 6.75 × 5.75 × 1.25 in. | 0.45 lbs | List price $49.99
About: In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong.

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