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Fashion Buying: From Trend Forecasting to Shop Floor
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Bibliographic Detail
Publisher Fairchild Books
Publication date February 23, 2017
Pages 192
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781474252928
ISBN-10 1474252923
Dimensions 0 by 6.30 by 9.06 in.
Original list price $39.95
Summaries and Reviews
Amazon.com description: Product Description:

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.

Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.

Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends.

Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.



Editions
Hardcover
With Michelle Reid, David Shaw | Large print edition from Thorndike Pr (July 1, 1997); titled "Gold Ring of Betrayal"
9780263150469 | details & prices | 5.50 × 8.50 × 1.00 in. | 0.85 lbs | List price $21.95
This edition also contains Gold Ring of Betrayal
Paperback
Book cover for 9781474252928
 
The price comparison is for this edition
2 edition from Fairchild Books (February 23, 2017)
9781474252928 | details & prices | 192 pages | List price $39.95
About: Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.

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