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Contagious Metaphor
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Bibliographic Detail
Publisher Bloomsbury USA Academic
Publication date March 27, 2014
Pages 208
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781472521620
ISBN-10 1472521625
Dimensions 0 by 6.14 by 9.21 in.
Original list price $32.95
Summaries and Reviews
Amazon.com description: Product Description:

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.



Editions
Hardcover
Book cover for 9781441132734
 
from Bloomsbury USA Academic (November 1, 2012)
9781441132734 | details & prices | 200 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $120.00
Paperback
Book cover for 9781472521620
 
The price comparison is for this edition
from Bloomsbury USA Academic (March 27, 2014)
9781472521620 | details & prices | 208 pages | List price $32.95
About: The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences.

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