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: With nearly 20 years as a player - plus almost 25 years as a coach and manager - under his belt, Sam Allardyce is one of the most recognisable figures in British football. 'Big Sam' has been a robust defensive general throughout the seventies and eighties, and an imposing touchline presence as a gaffer since 1994. He is the second longest-serving manager in the Premier League, behind Arsene Wenger. Over the last 42 years, Allardyce has seen it all. The game he so loves is radically different to that in which he made his debut back in 1973, and in telling his wonderfully colourful story for the very first time, Allardyce talks intriguingly about the changing face of players and managers. His autobiography positively crackles with characteristic insight, honesty and hard-hitting opinions.