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Reverse Innovation: Create Far from Home, Win Everywhere
By Phil Dubois (narrator), Indra K. Nooyi (foreword by), Chris Trimble and Vijay Govindarajan
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Brilliance Audio
Publication date November 6, 2012
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781469220598
ISBN-10 1469220598
Dimensions 0.75 by 5.50 by 5.75 in.
Weight 0.32 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $29.99
Other format details audio
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.

Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This audiobook will help you do that.



Editions
CD/Spoken Word
Book cover for 9781469220598 Book cover for 9781469220611
 
The price comparison is for this edition
With Vijay Govindarajan, Indra K. Nooyi (other contributor), Phil Dubois (other contributor) | Unabridged edition from Brilliance Audio (November 6, 2012)
9781469220598 | details & prices | 5.50 × 5.75 × 0.75 in. | 0.32 lbs | List price $29.99
About: The gap between rich nations and emerging economies is closing.
With Vijay Govindarajan, Indra K. Nooyi (other contributor), Phil Dubois (other contributor) | Mp3 una edition from Brilliance Audio (November 6, 2012)
9781469220611 | details & prices | 5.25 × 7.25 × 0.50 in. | 0.20 lbs | List price $24.99
About: The gap between rich nations and emerging economies is closing.

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