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How do you get people to see things your way? Whether you re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to win trust, use language strategically, perfect the five-step persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, "Persuasion Equation "is your personal recipe for success.
You ll also learn how to use precise combinations of quantitative and qualitative reasoning to target the logical, financial, and emotional sides of an issue, so that buy-in is truly three dimensional.
There is no magic or secret to getting the agreement and cooperation you need for success. Just a dynamic process suited to any business situation, in any industry, and at any level. It s logical, it s clear, and it always works."
This edition also contains From Slavery to Feudalism in South Western Europe
About: This book is first and foremost an extended examination and discussion of the enslavement of men and women by others of their society and in particular of the means and causes of the gradual end of slavery in early medieval Europe between 500 and 1200.
About: How do you get people to see things your way?
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