Amazon.com description: Product Description: Magic Words is an in-depth look at the often surprising magic behind words. Words can inspire, influence, and sell--but why? How can we use words to better communicate our message so it truly connects?Years of experience as a magician taught Tim David that real magic is all about words and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace.By exploring seven "magic" words, Tim David explains the important psychology behind how what we say affects those around us in business and in life. Full of startling scientific research, humorous anecdotes, and word-for-word scripts, David lays out the secrets of exactly what to say so our words have the magical effect we desire.