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Competitive Social Media Marketing Strategies
By Gordon Bowen (editor) and Wilson Ozuem (editor)
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Bibliographic Detail
Publisher Business Science Reference
Publication date February 2, 2016
Pages 318
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781466697768
ISBN-10 1466697768
Dimensions 1 by 8.50 by 11 in.
Weight 2.15 lbs.
Original list price $195.00
Summaries and Reviews
Amazon.com description: Product Description:

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.

Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.



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Hardcover
Book cover for 9781466697768
 
The price comparison is for this edition
With Gordon Bowen (other contributor) | from Business Science Reference (February 2, 2016)
9781466697768 | details & prices | 318 pages | 8.50 × 11.00 × 1.00 in. | 2.15 lbs | List price $195.00
About: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers.

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