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Cases on Strategic Social Media Utilization in the Nonprofit Sector
By Hugo Asencio (editor) and Rui Sun (editor)
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Bibliographic Detail
Publisher Igi Global
Publication date February 28, 2015
Pages 370
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781466681880
ISBN-10 1466681888
Dimensions 1.25 by 7.25 by 10 in.
Weight 2 lbs.
Original list price $195.00
Summaries and Reviews
Amazon.com description: Product Description:

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organizations presence on the web.

Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.



Editions
Hardcover
Book cover for 9780422763806 Book cover for 9781466681880
 
The price comparison is for this edition
With Hugo Asencio (other contributor) | from Igi Global (February 28, 2015)
9781466681880 | details & prices | 370 pages | 7.25 × 10.00 × 1.25 in. | 2.00 lbs | List price $195.00
About: Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations.
With Joyce Oconnor, Hugo Asencio (other contributor) | from Routledge Kegan & Paul (June 1, 1978); titled "Young Drinkers"
9780422763806 | details & prices | List price $40.00
This edition also contains Young Drinkers

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