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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
By Gordon Bowen (editor) and Wilson Ozuem (editor)
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Bibliographic Detail
Publisher Business Science Reference
Publication date October 31, 2014
Pages 313
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781466665958
ISBN-10 1466665955
Dimensions 1 by 8.50 by 11 in.
Weight 2.65 lbs.
Original list price $195.00
Summaries and Reviews
Amazon.com description: Product Description:

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.



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Hardcover
Book cover for 9781466665958
 
The price comparison is for this edition
With Gordon Bowen (other contributor) | from Business Science Reference (October 31, 2014)
9781466665958 | details & prices | 313 pages | 8.50 × 11.00 × 1.00 in. | 2.65 lbs | List price $195.00
About: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development.

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