Amazon.com description: Product Description: Search Engine Optimization (SEO) is all about getting your company to the top of the free listings on Google, Yahoo, and Bing. This amazing workbook organizes and identifies the best free SEO tools available on the Internet to help you outcompete your rivals in the search engine struggle. How do you identify SEO-friendly keywords? How do you measure your company's SERP (search engine results page) rank, and its progress over time? What are page tags and how can they be analyzed? How can you submit your news to be syndicated, for free, and thereby tantalize Google into indexing your page content? What are links, what is link building, and what tools are out there to help you succeed? What is the best website structure that is SEO-friendly? And how do you measure not just your progress but your incoming SEO keywords and search traffic. This book identifies amazing free tools on all of these topics. It is your desktop reference as a small businessperson, marketers, or SEO guru. If you didn't think free was good enough, this workbook identifies a free plus free strategy for the tightest of marketing budgets to dominate where today's customers spend their time and begin their searches: Google. You don't need to pay hundreds or thousands of dollars for paid tools or expensive consultants. The staff at the JM Internet Group teaches SEO to thousands of companies each year, and this is their internal bible of free SEO tools, now available to the public.