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Persuasion: Theory and Research
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Bibliographic Detail
Publisher Sage Pubns
Publication date March 19, 2015
Pages 386
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9781452276670
ISBN-10 1452276676
Dimensions 0.75 by 7.50 by 9.25 in.
Weight 1.35 lbs.
Original list price $107.00
Summaries and Reviews
Amazon.com description: Product Description: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced. 

Editions
Hardcover
Book cover for 9780761922001 Book cover for 9780803933682
 
from Sage Pubns (January 1, 2002)
9780761922001 | details & prices | 365 pages | 6.00 × 9.15 × 0.80 in. | 1.40 lbs | List price $137.00
About: This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective.
from Sage Pubns (April 1, 1990)
9780803933682 | details & prices | 6.50 × 9.50 × 0.75 in. | 1.30 lbs | List price $64.95
About: This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims.
Paperback
Book cover for 9780761925392 Book cover for 9781452276670
 
The price comparison is for this edition
3 edition from Sage Pubns (March 19, 2015)
9781452276670 | details & prices | 386 pages | 7.50 × 9.25 × 0.75 in. | 1.35 lbs | List price $107.00
About: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion.
from Sage Pubns (January 1, 2002)
9780761925392 | details & prices | 365 pages | 6.25 × 9.00 × 0.75 in. | 0.52 lbs | List price $96.00
About: This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective.

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