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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Bibliographic Detail
Publisher
Sage Pubns
Publication date
September 11, 2013
Pages
395
Binding
Paperback
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9781452257174
ISBN-10
1452257175
Dimensions
0.75 by 7 by 10 in.
Weight
1.40 lbs.
Original list price
$86.00
Amazon.com says people who bought this book also bought:
Thinker's Guide to Analytic Thinking: How to Take Thinking Apart and What to Look for When You Do | Marketing Research | Global Marketing | Reframing Organizations | An Introduction to Models in the Social Sciences | The Art of the Pitch | Corporate Communication | Image | Dynamics of International Advertising
Thinker's Guide to Analytic Thinking: How to Take Thinking Apart and What to Look for When You Do | Marketing Research | Global Marketing | Reframing Organizations | An Introduction to Models in the Social Sciences | The Art of the Pitch | Corporate Communication | Image | Dynamics of International Advertising
Summaries and Reviews
Editions
Hardcover
With Geert Hofstede (other contributor) |
2 edition from Sage Pubns (March 8, 2005)
9781412914758 | details & prices | 269 pages | 7.25 × 10.00 × 1.00 in. | 1.50 lbs | List price $127.00
About: Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications.
About: Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications.
Paperback
The price comparison is for this edition
4th edition from Sage Pubns (September 11, 2013)
9781452257174 | details & prices | 395 pages | 7.00 × 10.00 × 0.75 in. | 1.40 lbs | List price $86.00
3 edition from Sage Pubns (May 28, 2009)
9781412970419 | details & prices | 322 pages | 7.25 × 10.00 × 0.50 in. | 1.32 lbs | List price $80.00
About: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
About: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Stg edition from Academic Internet Pub Inc (October 30, 2006)
9781428805156 | details & prices | 88 pages | 8.25 × 10.75 × 0.25 in. | 0.50 lbs | List price $27.95
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