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By
Paul Jarvis and
British Airways Brand (contributor)
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Bibliographic Detail
Publisher
Amberley Pub Plc
Publication date
August 30, 2015
Pages
160
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781445642833
ISBN-10
1445642832
Dimensions
0.75 by 9.75 by 7 in.
Weight
1.15 lbs.
Original list price
$28.50
Amazon.com says people who bought this book also bought:
Trans World Airlines A Book of Memories | Designing TWA | Airline Visual Identity 1945-1975 | Mapping the Airways | Braniff Airways | Higher | Pan Am | British Airways
Trans World Airlines A Book of Memories | Designing TWA | Airline Visual Identity 1945-1975 | Mapping the Airways | Braniff Airways | Higher | Pan Am | British Airways
Summaries and Reviews
Amazon.com description: Product Description: Airlines are competitive and complex businesses and great airlines donât just happen. In British Airwaysâ case it has been a long journey â in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey.
Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.
Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.
Editions
Paperback
The price comparison is for this edition
With British Airways Brand (other contributor) |
from Amberley Pub Plc (August 30, 2015)
9781445642833 | details & prices | 160 pages | 9.75 × 7.00 × 0.75 in. | 1.15 lbs | List price $28.50
About: Airlines are competitive and complex businesses and great airlines donât just happen.
About: Airlines are competitive and complex businesses and great airlines donât just happen.
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