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Social Media: How to Engage, Share, and Connect
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Bibliographic Detail
Publisher Rowman & Littlefield Pub Inc
Publication date August 12, 2016
Pages 192
Binding Paperback
Edition 2 reprint
Book category Adult Non-Fiction
ISBN-13 9781442265240
ISBN-10 1442265248
Dimensions 0 by 7 by 10 in.
Original list price $28.00
Summaries and Reviews
Amazon.com description: Product Description: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.


This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.


Editions
Hardcover
Book cover for 9781442265233
 
2 edition from Rowman & Littlefield Pub Inc (August 12, 2016)
9781442265233 | details & prices | 192 pages | List price $68.00
About: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.
Paperback
Book cover for 9781442265240
 
The price comparison is for this edition
2 reprint edition from Rowman & Littlefield Pub Inc (August 12, 2016)
9781442265240 | details & prices | 192 pages | List price $28.00
About: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.

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