The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Advertising | Groundswell | Hamlet's Blackberry | Renegades Write the Rules | Socialnomics
â a thorough history of social media and pioneers of the field;
â chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and âsticky social,â among others;
â discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
â real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
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