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Social Media: How to Engage, Share, and Connect
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Bibliographic Detail
Publisher
Rowman & Littlefield Pub Inc
Publication date
August 12, 2016
Pages
192
Binding
Hardcover
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9781442265233
ISBN-10
144226523X
Dimensions
0 by 7 by 10 in.
Original list price
$68.00
Amazon.com says people who bought this book also bought:
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Advertising | Groundswell | Hamlet's Blackberry | An Introduction to Visual Communication | Renegades Write the Rules | Socialnomics
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Advertising | Groundswell | Hamlet's Blackberry | An Introduction to Visual Communication | Renegades Write the Rules | Socialnomics
Summaries and Reviews
Amazon.com description: Product Description: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Editions
Hardcover
The price comparison is for this edition
2 edition from Rowman & Littlefield Pub Inc (August 12, 2016)
9781442265233 | details & prices | 192 pages | List price $68.00
About: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.
About: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.
Paperback
2 reprint edition from Rowman & Littlefield Pub Inc (August 12, 2016)
9781442265240 | details & prices | 192 pages | List price $28.00
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