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Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. Yet just fifty years ago business âplansâ were mere extrapolations of the status quo, heedless of the forces that determine the fate of todayâs organizations: competitive threats, customer needs and business costs. The concept of strategy changed all that, paving the way for the creation of the modern corporate world.
The Lords of Strategy recounts the birth and evolution of strategyâarguably the most influential business paradigm of the past half centuryâand the trials and triumphs of the surprising disruptors who invented it. Principal among them were four menâBruce Henderson, founder of the Boston Consulting Group; Bill Bain, creator of Bain & Company; Fred Gluck, longtime managing director of McKinsey & Company; and Harvard Business School professor Michael Porterâeach obsessed with pinpointing how companies achieve competitive advantage over others. This insider account reveals the industryâs pioneers as âidea junkiesâ: a new breed of intellectuals who wielded concepts as weapons for fighting business battles. Their relentless efforts to plumb the depths of competition exploded much of the prevailing wisdom, galvanized executives into action, and forced companies to understand themselves as never before.
An important audiobook by one of managementâs keenest observers, The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what worksâand what doesnâtâwhen forging strategy.
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