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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
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Bibliographic Detail
Publisher Praeger Pub Text
Publication date June 23, 2015
Pages 282
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9781440837326
ISBN-10 1440837325
Dimensions 0.75 by 6.50 by 9.50 in.
Weight 1.20 lbs.
Original list price $29.00
Summaries and Reviews description: Product Description:

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

• Updates readers on rapidly evolving campaign strategy and tactics

• Offers the ideal balance between practical perspectives and scholarly literature

• Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity

• Examines non-candidate players such as Super PACs and educational non-profits

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